Should You Use Branded Games For Marketing?
Posted: Saturday, December 12, 2009
by Simon Walklate
Both small and large businesses are using branded games to advertise online, here's why:
Branded games are interactive
Unlike traditional advertising methods, your audience doesn't just see you advert they interact with it. This can make it much more memorable as well as encouraging people to voluntarily seek out and view your advert for longer and on more separate occasions.
Branded games put the fun into advertising. Unlike most other forms of advertising your audience enjoys seeing your advert and interacting with it.
Branded games don't have a fixed lifespan
Once production and distribution is taken care of, branded games can continue to work over the longer term. Many branded games still pull in a significant number of players years after initial launch.
Branded games are trackable
You can see detailed, accurate data about who is playing your branded game by inserting a viral Flash tracking system. You'll be able to see a wide range of statistics collected from potentially hundreds of hosting websites. This is great for accurately measuring the success of your game.
Branded games give worldwide exposure
Branded games can be a great, cost effective way to spread the word about your brand, product or service outside your own country. Because the internet is worldwide it's easy to get your game played by massive numbers of potential customers from all over the world.
You don't need paid placements
Branded games provide something of genuine value to players and valuable content to webmasters. Because of this many online gaming community websites and games portals will overlook the advertising and include your branded game for free. Although you can use paid placements to boost views if you wish, they are not necessary, which means all you have to worry about is production costs.
Simon Walklate is a professional Flash application/widget developer who also runs the online gaming website www.flashgamesplay.co.uk.
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